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Saturday, February 19, 2011

Bad Girl Gone Good - Rihanna's Reb'l Fleur perfume launch

After marketing her new fragrance as one that appeals to both the good and bad sides of her personality, it seems Rihanna was intent on only showing one of them. But the singer turned the tables again yesterday, stunning her fans by putting in a decidedly sweet and innocent appearance at the perfume launch in California.


The 22-year-old turned up to Macy's in Lakewood for a photocall and to sign bottles of her first fragrance, Reb'l Fleur. With her flame-red hair styled in a remarkably demure 'do and fresh-faced make-up, Rihanna appeared to have ditched the attitude in a sweet head-to-toe Prada ensemble. She wore a cute blue and silver puffball skirt with nude heels and a silver button-up high-necked shirt. Of course, the Bajan star couldn't resist a nod to her usual provocative style, with a cheeky flash of midriff on display and long red fake nails.


Reb'l Fleur has received plenty of praise for its unusual bottle which is crafted in the shape of a high heel. One website Fragrantica appeared impressed. It wrote: 'The fragrance is an intense and daring fruity chypre, composed of sophisticated floral notes: tuberose, violet and hibiscus, with a splash of coconut water,over the light and smooth base.' 'The combination of the final notes evokes the impression of warm skin.' It continues: 'The elegant bottle, which glows from within, is beautifully designed in the shape of a high heel. The bottle is adorned with silken ribbons and an golden ring on the stopper.'


Earlier this month Rihanna released a sultry advert to promote the fragrance, which is described as 'daring, sexy and truly memorable'. The commercial sees the star running round a mirrored maze in an enchanted garden in a tiny strapless peach cocktail dress with a train and feather bustle, together with a pillbox hat and veil. She appears writhing in a flower made of matching peach marabou feathers, before looking perturbed yet sexy as she darts about to the swelling strains of dramatic piano music trying to find her way. With a tagline of 'Good feels so bad, bad feels so good,' the ad sees Rihanna transform into her darker version too.


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